Ravit Lichtenberg has published her predictions about ways Social Media will change in 2010 over at Read Write Web. In addition to her predictions, she's quoted some interesting statistics that support her statements. For example - 18% of companies say they saw meaningful return on investment from their social media activities. The rest either saw little to no return or an inability to measure that return.
Great article to get you thinking about what impact these changes will have on you and your company in 2010. Be sure to read the comments as well - some great points being made by readers.